Volvo Redesigning XC60 to Improve Market Share
Volvo is improving and redesigning XC60 by adding high-end features and options in a hope to improve the market share in the midsize premium crossovers sector.
Currently, Volvo has 3.9 percent in the United States, and it hopes to raise the market percent to 7 percent in 2017 in the midsize premium crossover segment. With such improved design changes, Volvo is hoping for a boost in sales up to 60 percent all over the country.
Among the features added are the optional air suspension that lets the driver raise the XC60 by about 2 inches to allow off-roading, which is the first time Volvo has offered the capability in its midsize vehicle. Volvo is expecting a high demand just for this feature!
From the safety point, Volvo has added three active safety features that are: steering assist, blind-spot monitoring including a steering assist function for the reduction in the risk of collisions; and finally, oncoming lane mitigation. The car also makes use of Volvo’s semi-autonomous Pilot Assist technology that acts as a support system for the driver instead of being a driver replacement system, which requires a hand to be present on the wheel at all times. The XC60 provides an iPad-like infotainment interface with a 9-inch touch screen center console.
The Volvo XC60 crossover has been built on the Volvo’s Scalable Product Architecture platform and is the first redesign of the car since it was first unveiled in 2008. The latest models will arrive in August after the production began in April. The XC60 accounts for about one-third of the Volvo’s worldwide sales.
Volvo will be offering different trims and packages to lure new buyers. The three trims on sale are the base Momentum, Sport or R-Design, and the luxury Inscription. The customers will also have the option to choose from six packages to add on to any trim level.