Polestar Relaunched as an EV Maker by Volvo Cars
Volvo Cars, the Geely-owned automaker has decided to develop its Polestar Performance Business as a standalone brand inside the group, and exclusively for the electric cars.
The Polestar was bought by the Volvo in the year 2015 will work to produce their vehicles; along with providing high-performance upgrades to the vehicles from the Volvo lineup.
The new division will now aim to compete with the Mercedes AMG division and Elon Musk’s Tesla for building electric vehicles primarily.
There is a growing market for high performance electrified cars that Polestar will be able to focus and compete on, to be a credible competitor.
The major market for the Polestar divisions will most likely be the United States and China.