Car Brands Wooing Saudi Arabian Women
Ever since the Saudi Arabia’s government has decided to let the women in the country drive from the next June 2018, car companies around the world have been trying to woo the women in what’s being looked at one of the biggest difference in the car sales.
The news regarding the allowance made companies like VW to Ford to Jaguar starting their ads that target about millions of drivers that the Saudi women will be.
These ads are a bizarre mixture of a variety of clichés about Arab women as well cheesy “girl power” messages and showcase car brands wooing Saudi Arabian Women.
Check out a few of them!
- “Welcome to the seat!”
— Ford Middle East (@FordMiddleEast) September 27, 2017
- My Way
— Volkswagen ME (@VWMiddleEast) September 27, 2017
- The road is yours!
— Jaguar MENA (@JaguarMENA) September 27, 2017
- 2018 GRL
— Nissan Middle East (@NissanME) September 26, 2017