BMW Might Lose the Car Keys Altogether
BMW’s board member Ian Robertson has told Reuters that the company is reviewing the need for car keys. Robertson is responsible for handling sales.
This fact has been strengthened by the fact the mostly all customers now carry their smartphone and with use of an app by BMW, the customers can now unlock their cars. This has led to old-fashioned keys being less relevant these days. However, the step may seem revolutionary, with it removing an aspect of car that has been present ever since the car was first thought of. This can be thought of being similar to iPhone losing its 3.5 mm earphone jack in the 7 series and beyond.
At an interview during the 2017 Frankfurt Motor Show, Robertson questioned about how many people necessarily using keys to unlock BMW cars these days. He proceeded to explain that keys were no longer needed for starting the car and putting it in the ignition.
He further said, since the key fobs aren’t taken out of pocket anymore, what’s the need to carry it around, and finally said that BMW was looking for ways to get rid of the keys.