Aston Martin Electric and Hybrid expansion; To Convert Lineup By 2030
After a flurry of automakers deciding to go all electric, now it’s the turn of Aston Martin to follow the road. Aston Martin’s CEO Andy Palmer has told The Financial Times that Aston Martin electric and hybrid expansion is being considered with priority, with the company planning the transition to electric vehicles and hybrids in the next few years.
Palmer said that after the Aston Martin electric and hybrid expansion, the company would be fully 100 percent hybrid by the middle of the 2020s. He also indicated that the company plans to develop hybrid and EV technology in-house rather than using a licensed version from its allied automaker.
Asked the reason for keeping the tech in-house, Palmer opined that core technology should be kept within the company. This is why the Aston Martin makes its V12 engines in-house too. Since EV is a core technology, it makes sense to build it in-house too.
Aston Martin electric and hybrid expansion is based on the expectation that by 2030, EVs will account for around 25 percent sales, along with the rest of lineup being made up for hybrids.
The first result in this direction will be the RapidE electric 4door luxury sedan that’s due in 2019 carrying a full range of 320 km and around 800 horsepower engine. Aston Martin has planned to produce only a selective 155 number of these.
Aston Martin is sure to face a number of challenges on its path, the major being lack of knowledge sharing from any other major automaker that has a deep knowledge pool. Since most of the Aston Martin competitors are owned by larger automakers, it makes it easier for the competition to set their hybrids and electrics.
Time will be able to tell if Aston Martin can make a successful transition to the hybrids and EVs market.