Amazon Plans to Sell Cars in Europe Online
One of the largest online marketplace, Amazon has decided to find a place for itself in the retail automotive sector. The plans to sell cars will begin with the company targeting Europe first.
To work on the move, Amazon has recruited the services of Christoph Moeller, who is a partner at the Oliver Wyman Consultancy. He was also responsible for leading the auto division in the firm and will be overseeing the OEM business for Amazon’s European market.
Amazon is reportedly spending a large amount for building the new vehicle division. The new division will set the base in Luxembourg and the cars will be sold in the UK first. Amazon is on the hunt for executives with quite a bit of experience for this division.
Previously, companies like Opel, Hyundai, and Fiat have already sold cars over Amazon.
To make program successful, Amazon has been building up pressure on the automakers for adding a supporting point. For some cases, it is possible to get some Mercedes models for a test drive on Amazon. But this hasn’t spread over mainstream yet.
Since Amazon has declined to speak on the issue, the clarity remains as to if whether the used or new cars will be offered. Last year, the internet giant had announced a partnership for selling three Fiat cars, which included Panda and the 500. The program was only available on the Italian website only though; based on the response, the program was given an extension in March, and also provides long-term leases.
This is being seen as the Amazon wishing to fill the gap and adding another feature in its crown.
In UAE, there are online marketplaces from where cars can be purchased directly. Recently, Al Ghandi Automotive along with Chevrolet Middle East have opened up a one of its kind 24/7 online service that has been titled Shop Click Drive.